About Me

Man wearing black helmet and sunglasses riding a bicycle on rocky terrain near the ocean under a clear blue sky.

Google Ads, SEO, GEO | Vancouver Based | 70+ Projects Delivered | Full-time & Contract

Know me better

Skills & Certificates

Canon EOS camera with an orange strap and a smartphone on a white table next to a person wearing a white shirt.

Off the Clock

I’m happiest outdoors. I’ve climbed  16,000+ footer mountains, done my share of casual rock climbing, and never turn down a good hike. Cycling, camping, and paddleboarding are my favorite ways to reset and clear my head.

When I was younger, I was all about speed. I started rally navigating at 15 and ended up with three national championships. These days, I’ve traded the roar of engines for quiet drives and scenic routes. Same love for the road, just a little less adrenaline.

When I’m not outdoors, you’ll usually find me geeking out with my partner (a product designer and AI badass). We’re constantly testing ideas, building experiments, and pushing each other to stay sharp in a world where marketing and design are changing by the week.

Current Favorite Books

A rotating shelf of books I keep coming back to for ideas, perspective, and the occasional reality check.

Book cover of 'Made to Stick' by Chip Heath and Dan Heath with a bright orange background and a strip of silver duct tape displaying the word 'to'.

Book cover with green bamboo branches adorned with colorful hanging paper strips and three black birds flying against a yellow background.

Back cover of Barron's Marketing book with description of the book’s content, barcode, and price details.

Book cover showing an ocean wave scene with text: 'let my people go surfing, The Education of a Reluctant Businessman' by Yvon Chouinard, with Patagonia logo.

Book cover of Tales from Nowhere by Lonely Planet, featuring a small sailboat on blue water with two seagulls flying and geometric shapes in the background.

Book cover titled 'User Friendly' with subtitle 'How the hidden rules of design are changing the way we live, work, and play' by Cliff Kuang with Robert Fabricant, featuring green dots and a small green logo.

Book cover titled 'Mushrooms of Western Canada' with illustrations of various orange and white mushrooms and the author name Schalkwijk-Barendsen.

Now Playing

A mix of tracks that keep me focused, inspired, and sometimes dancing in my chair.

Skills and certificates

  • Web Development

    Webflow

    Certified in Webflow development, I design and build responsive, conversion-focused websites from scratch, integrating modern animations, SEO best practices, and fast-loading architecture.

  • Certified

    Google Ads

    Google Ads certified, with hands-on experience managing multimillion-dollar ad budgets, optimizing campaigns for higher CTRs, lower CPAs, and measurable ROI growth.

  • Certified

    SEO & GEO

    Proficient in SEO strategy, keyword research, and local search optimization using Ahrefs. Skilled in technical audits, competitor analysis, and organic growth planning for both national and local markets.

  • WordPress logo featuring a stylized white letter W inside a blue circle.

    Website Development

    Wordpress

    Advanced WordPress development skills, including custom theme building, plugin integration, and performance optimization for speed, security, and SEO readiness.

  • Black stylized monkey head with a hat winking on a yellow background.

    Certified

    Email & Nurtuting

    Specialized in creating automated email flows, drip campaigns, and segmented audience targeting to boost engagement and customer lifetime value.

  • Orange asterisk-shaped logo with rounded edges and a square cutout in the center on a white background.

    Process Development

    Marketing Automation

    Experienced in building automated workflows using Zapier and related tools to streamline lead management, campaign tracking, and cross-platform reporting.

  • White branching network icon with five connected nodes on a pink rounded square background.

    Proven result

    AI-Powered Marketing

    Leverage AI-driven tools to transform raw marketing data into actionable insights, automate reporting, and identify performance opportunities early.

  • White stylized AI letters inside a rounded square with three sparkle stars on black background.

    Proven result

    AI Content development

    Use AI platforms like ChatGPT and Jasper to create high-quality ad copy, website content, and SEO-optimized assets, while running predictive tests for conversion improvements.

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