Hasan Farahani

OnlineVancity - Founder & Growth Marketing Consultant (Oct 2023 - Present)
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Built and scaled OnlineVancity into a growth marketing consultancy, delivering Google Ads, SEO, and web design services to 50+ SMB clients across multiple industries.
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• Designed and executed acquisition campaigns that reduced CPA by up to 28% while increasing conversion volume.
  

• Developed performance-driven websites (Webflow, WordPress, custom code) optimized for UX, SEO, and analytics tracking.

• Implemented email nurturing, automation, and retention strategies, boosting client rebooking rates by 20%.
  

• Actively managed multi-channel marketing funnels with advanced analytics dashboards, providing clear insight into campaign performance and real-time ROAS visibility.
  

Yocale - Growth Marketing (Oct 2020 - Aug 2025)

Built Yocale’s growth engine from the ground up, scaling marketing into a multi-channel, data-driven strategy aligned with sales and product.
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• Delivered a 67% YoY increase in inbound leads for Yocale in the first year, surpassing all cumulative sign-ups from 2013–2020 within 12 months.
  

• Implemented SEO and referral strategies, driving a 2.5x increase in traffic while boosting retention and LTV.
  

• Founded and scaled the Marketing Services division, transforming it into a standalone revenue stream that generated 21% of SMB revenue.
  

• Directed two complete website redesigns (+300 pages), improving site speed, UX, and conversion performance.

• Established advanced analytics and reporting dashboards to monitor performance across paid, organic, and referral channels.
  

Plannet InsureTech Accelerator - Director of Innovation (2019 - 2020)
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• Directed product innovation strategies and executed go-to-market plans.

• Collaborated with cross-functional teams to launch new products in competitive markets.
  

Avatech Accelerator  - Program Manager (2018 - 2019)
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• Managed startup accelerator programs, working with 20+ startups on business development, marketing, and fundraising.

• Coordinated due diligence and coaching sessions that improved investment readiness.

Anetwork - Operations Manager (2012 - 2018)
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• Joined as employee #4 and played a pivotal role in scaling the company from a small startup into a 50+ person digital media agency and 2 rounds of investment.
  

• Navigated growth challenges by implementing operational frameworks, improving workflows, and strengthening client delivery.
  

• Collaborated with leadership on scaling strategies, ensuring sustainable revenue growth and market positioning.