Hasan Farahani

Takt® - Campaign Manager (Dec 2025 - Present)
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Digital Campaign Manager and Strategist focused on multichannel performance across Google Ads, Meta, LinkedIn, Reddit, and Pinterest. I specialize in campaign optimization and attribution, tying media outcomes to dollar value so budgets move toward what actually drives growth.Built and scaled OnlineVancity into a growth marketing consultancy, delivering Google Ads, SEO, and web design services to 50+ SMB clients across multiple industries.
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• Establish measurement and attribution fundamentals across platforms using GA4 and Google Tag Manager: standardize UTM governance, define conversion events, validate pixel accuracy, and partner with developers to troubleshoot tracking gaps and discrepancies.
  

• Assign business value to media outcomes by mapping conversions to funnel stages (lead, MQL, SQL, booked meeting, revenue where available), enabling budget allocation decisions based on ROI and incremental impact rather than platform-reported vanity metrics.

• Translate performance data into clear client-facing insights and recommendations for executive stakeholders, connecting results to growth drivers (creative message-market fit, audience quality, landing page performance, and channel mix).
  

• Support integrated growth programs beyond paid media, including email automation and segmentation (Mailchimp, HubSpot, Klaviyo) and technical and on-page SEO coordination to improve acquisition efficiency across channels.
  

• Responsible for resident-dogs morale and engagement, delivering mandatory pats and belly rubs.
  

OnlineVancity - Founder & Growth Marketing Consultant (Oct 2023 - Dec 2025)
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Built and scaled OnlineVancity into a growth marketing consultancy, delivering Google Ads, SEO, and web design services to 50+ SMB clients across multiple industries.
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• Designed and executed acquisition campaigns that reduced CPA by up to 28% while increasing conversion volume.
  

• Developed performance-driven websites (Webflow, WordPress, custom code) optimized for UX, SEO, and analytics tracking.

• Implemented email nurturing, automation, and retention strategies, boosting client rebooking rates by 20%.
  

• Actively managed multi-channel marketing funnels with advanced analytics dashboards, providing clear insight into campaign performance and real-time ROAS visibility.
  

Yocale - Growth Marketing (Oct 2020 - Aug 2025)

Built Yocale’s growth engine from the ground up, scaling marketing into a multi-channel, data-driven strategy aligned with sales and product.
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• Delivered a 67% YoY increase in inbound leads for Yocale in the first year, surpassing all cumulative sign-ups from 2013–2020 within 12 months.
  

• Implemented SEO and referral strategies, driving a 2.5x increase in traffic while boosting retention and LTV.
  

• Founded and scaled the Marketing Services division, transforming it into a standalone revenue stream that generated 21% of SMB revenue.
  

• Directed two complete website redesigns (+300 pages), improving site speed, UX, and conversion performance.

• Established advanced analytics and reporting dashboards to monitor performance across paid, organic, and referral channels.
  

Plannet InsureTech Accelerator - Director of Innovation (2019 - 2020)
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• Directed product innovation strategies and executed go-to-market plans.

• Collaborated with cross-functional teams to launch new products in competitive markets.
  

Avatech Accelerator  - Program Manager (2018 - 2019)
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• Managed startup accelerator programs, working with 20+ startups on business development, marketing, and fundraising.

• Coordinated due diligence and coaching sessions that improved investment readiness.

Anetwork - Operations Manager (2012 - 2018)
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• Joined as employee #4 and played a pivotal role in scaling the company from a small startup into a 50+ person digital media agency and 2 rounds of investment.
  

• Navigated growth challenges by implementing operational frameworks, improving workflows, and strengthening client delivery.
  

• Collaborated with leadership on scaling strategies, ensuring sustainable revenue growth and market positioning.