Blog

Actionable marketing insights you can put to work this week, pulled straight from real campaigns, hard-earned lessons, and the occasional insight fueled by one coffee too many.

  • Man running in athletic wear over blue background with white text saying 'Google Ads Pacing'.

    Google Ads Budget Pacing Script

    Code, Setup, and Alert Thresholds

    Learn More

  • Illustration of a person upside down holding documents, with large yellow text reading 'Campaign URL Options' on a torn blue and white background.

    Google Ads Campaign URL Options

    The Setting You Always Ignored.

    Learn More

  • Illustration of a rocket launching behind white text saying 'Negative Keyword Strategy' on a blue torn paper background.

    Negative Keyword Strategy

    That Feels Wrong but Works!

    Learn More

  • Illustration of binoculars beside the bold white text 'Hidden Match Type' on a blue torn paper background.

    The Hidden Match Type

    Inside Google Ads That’s Not in the Docs

    Coming Soon

  • Blue background with large white text reading 'Quality Score Tracker' and a small yellow cartoon character peeking over torn white paper edges at top and bottom.

    Quality Score Tracker

    Google Ads Essential Scripts

    Coming Soon

  • Torn white paper revealing a screen with colorful HTML code for a navigation menu.

    Semantic HTLM for SEO & GEO

    Content Optimization Essentials

    Learm more

  • Stack of gold coins on a plate with text Capital Efficiency Ratio on a blue textured background.

    Capital Efficieny Ration

    A Smarter Growth Metric Than ROAS

    Learm more

  • Text 'Turn CER into Growth' with a purple and red rocket on a torn blue and white background.

    How to Utilize CER for growth

    How to Turn Capital Efficiency into Growth

    Coming Soon

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