I quickly realized that Uptown didn’t just need more traffic — they needed a complete rethink of how customers discovered, booked, and committed to their treatments. The first step was building them a brand-new website, one that looked modern, worked flawlessly on mobile, and gave their premium skin treatments the attention they deserved. I also expanded the site to include all of their services, making it easier for visitors to find exactly what they were looking for.
‍
While the industry often leans heavily on technical names like Morpheus8 to sell services, I chose a different approach. On the ads and landing pages, I made before-and-after photos the star of the show — giving visitors instant, visual proof of the results they could expect. This built trust faster than any brand name or machine spec sheet ever could.

I reworked the customer journey by introducing a consultation-first approach, streamlining the booking process to remove unnecessary steps, and adding an automated follow-up system with confirmations and reminders as a simple change that significantly reduced no-shows.

Once the foundation was in place, I launched targeted Google Ads campaigns to capture high-intent searches, combined them with local SEO to keep Uptown visible organically, and layered in retargeting to bring back visitors who didn’t book right away. The result was a steady flow of qualified leads, more committed customers, and a noticeable jump in the value of each booking.